Expression of Interest - Aboriginal Tourism and Cultural Experiences

The Rottnest Island Authority (RIA) is inviting firms and organisations to provide Aboriginal Tourism and Cultural Experiences on Rottnest Island.

The opportunity

The Rottnest Island Authority wishes to invite Expressions of Interest from Aboriginal people and their communities to deliver cultural tourism experiences on Wadjemup/Rottnest Island. This includes guided tours, workshops, performances and other cultural tourism activities. 

For further information and the relevant Aboriginal Tourism and Cultural Experiences Expression of Interest documents please visit the links below. Please direct enquires to the Rottnest Island representative and prepare submissions as outlined in the documentation packages.

Complete the Application form here

Download the application pack here

Contact: For all enquiries please email:

Responding to Demand

Tourism is a key economic and social driver of the Western Australian economy, contributing $11.8 billion in GSP and employing a total of 103,900 people in 2016-17.  Perth is the main gateway to Western Australia, welcoming in excess of 946,000 international and 1.37 million interstate visitors in the year ending December 2017.

In 2016-17, 78 per cent of visitors to Western Australia identified an interest in Aboriginal cultural tourism experiences, with this enthusiasm growing 19% over five years. However only 21% of those visitors left the state having fulfilled their aspiration for an Aboriginal cultural encounter. This is a great opportunity to create economic and job opportunities for Aboriginal people in tourism.

While there is a small core of well-established Aboriginal cultural tourism businesses in the metropolitan area, there are destinations of high visitation where demand for such experiences are yet to be advertised.  

Today’s socially aware travellers show a greater interest in learning about the cultural values and origins of destinations they visit. There is great interest to understand the Aboriginal connection to Rottnest Island/Wadjemup both pre and post colonisation. There are opportunities for visitors to learn about the Noongar history and gain a rare and special insight into the Aboriginal people’s close and integral connection to the land.