Tourism Western Australia launches global campaign
Tourism Western Australia unveils its latest tourism marketing campaign, “Just Another Day in Western Australia,” providing a platform designed to bring to life the unique, personal experiences visitors can expect on any given day in Perth and throughout Western Australia.
The groundbreaking initiative marks a fundamental shift in the way Tourism Western Australia promotes the State as a vacation destination: in addition to developing many of the creative assets, the organization also calls on visitors and local residents to contribute to the campaign by sharing their extraordinary moments using the hashtag #justanotherdayinWA.
“Western Australia has so many extraordinary experiences that cannot be found elsewhere in Australia, or in some cases the world, but those of us who are lucky enough to live in the State tend to be blasé about its uniqueness and beauty,” Acting CEO Gwyn Dolphin says. “The premise behind the campaign is to highlight all these experiences that West Australians take for granted but visitors find memorable and extraordinary.”
The campaign gives Tourism Western Australia a platform to promote all the exciting changes that have happened in and around Perth over the past couple of years, including:
- Opening up the Swan River through the development of the new Elizabeth Quay waterfront
- 2,300 new hotels rooms to open by 2018 in the Perth CBD, including Crown Towers (December 2016) and Ritz-Carlton (2018), with another 1,000 new rooms set to open around the greater Perth region
- $ billion redevelopment of Perth Airport
- Construction of a 60,000-seat international sporting and events stadium
- Redevelopment of Fremantle, the fishing village 30 minutes south of Perth
- Upgrades at Scarborough Beach with $78 million for a beachside swimming pool, cafes, restaurants, kiosks and public art
- Upgrades to Perth’s very own island getaway, Rottnest Island, including a luxury refurbishment of Hotel Rottnest as well as an upmarket “glamping” experience, which will open in 2017 and require a short ferry or helicopter ride
“The wider Perth region will continue to transform over the next few years and the ever-changing nature of the campaign will allow us to share this evolution around the world,” says Dolphin.
Western Australia is a large and diverse State, with extraordinary experiences found in every corner – many of which cannot be found elsewhere in Australia, or in some cases the world. From visiting the Kimberley in the North West, one of the true last wilderness areas on earth; to swimming with the biggest fish in the sea, the whale shark at Ningaloo Reef in the Coral Coast; or sampling world-class Chardonnay in the Margaret River wine region – local residents have a lot to boast about. But to West Australians, it’s just another day in Western Australia. The State’s capital city, Perth, and its surrounding regions is a microcosm of Western Australia, boasting the State’s vineyards, fantastic restaurants, a lively and original music and arts scene, and stylish accommodations. Perth is also home to Kings Park and Botanic Garden, one of the world’s largest inner city parks. Featuring beautiful beaches, tall tree forests, and award-winning wineries, the South West is home to the Margaret River region, which produces more than 25% of Australia’s premium wine. With more than 220 wine producers in the region, travelers can explore more than 100 cellar doors that are open to the public.